Marketing & Seeds

Over the past couple weeks I have spent the days out in crop fields and my garden. It occurred to me while I was pulling weeds out of a winter wheat field that marketing and seeds have similarities,

Starting Small: 
Even the smallest marketing ideas ~ a logo for example ~ may have a huge impact on the success of a business. Seeds start out really tiny and blossom under the right conditions. It may take a while for customers to catch on to the logo, name, or product. So start local and then expand.

Photo: Zeus Hop at Bitterwind Ranch , Belgrade MT

Take Time: 
Every seed is different. Some take a longer time to germinate than others. I have some Hop rhizomes that literally grow 3" over night. While the lettuce seeds take a few weeks before they germinate. Each marketing idea may have different effort and technique requirements.

Sunshine: 
 This analogy may be a stretch, but I'll give it a shot. Sunshine is a bit like optimism. Every idea or new product may need a little optimism in order for it to be successful.