Marketing- Sometimes you have to get dirty!

Bitterwind Ranch truck getting muddy! Photo copyright by Miriah Reynolds

Alright.... not the kind of dirty your thinking of! I'm talking about breaking out the pens and drawing out a plan! Most of this past week revolved around coming up with a marketing plan and trying to implement it. Since starting this class, I have had to take a step back and re-think my business ideas. The 4 Ps made me realize just how much more I need to plan for making my business profitable. Promotion is the main point that I need to re-evaluate. Here are some goals and ideas to start marketing and promoting my products:

• Give away some samples. Many people don't want to pay for a product they are unsure of, maybe by giving away some samples would attract customers.
• Use more social media. I'm trying to use my company name more, but using social media would help spike awareness.
• Focus on a few products. I have so many different product varieties, I need to try and advertise the best sellers- then maybe those customers will try the other varieties!